Charleston Veterinary Hospital
A responsive website to help pet owners and vets keep their veterinarian visits organized and simple.
Project Background
Charleston veterinary hospital is a full-service animal hospital located in the heart of the city, providing high-quality veterinary care to a wide range of animals. Charleston Veterinary Hospital needs an updated responsive website that can be accessed and easily used on different screens. The business has mainly been operating on the antiquated model of calling to make appointments or to gain access to the medical history of patients. This project is meant to bring Charleston Veterinary Hospital’s booking processes online, allow pet owners to make profiles of their pets - giving them access to their pet’s medical history and making it overall more efficient for their clients.
Project Duration
August 2022 to November 2022
My Role
UX designer designing a responsive website for Charleston Veterinary Hospital from conception to delivery. My responsibilities included conducting interviews and competitive audits, creating empathy maps, digital wire framing, creating and refining userflows, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
The Problem
Pet owners are too busy to call the veterinary hospital to set up appointments or access their pet’s medical history.
The Goal
The goal of this project is to create a more user-friendly and efficient experience for clients of Charleston Veterinary Hospital.
Challenges
Design a responsive website that can be scaled to different screen sizes.
Create a user flow to access services online and create appointments.
Wire Framing
User Research
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. My research identified through my research is working adults with pets.
This user group confirmed initial assumptions about Charleston Veterinary Hospital user base. It was also uncovered that users needed a place to keep detailed information on their pets and the ability to access medial records.
Research Pain Points
Time: Working adults are too busy to call veterinarian clinics to set up appointments for their pets.
Accessing medical history for pets is often a grueling experience for many pet owners.
Personas | User Story | Empathy Map
Site Mapping
High Fidelity Prototype
Key Takeaways
Throughout my work on Charleston Veterinary Hospital I found that when creating a responsive site, I had to think differently than I used to when designing for 2D. Each of the elements needed to be easily transitioned to a smaller (or larger screen). I found that User Research is key when making design decisions, being that you may think you know what people will do, when in reality many users can find certain functions can be much more complicated than initially thought. Overall, utilizing research is what I found to be the most important part of this project.
Next steps would be to continue with usability studies and iterate the design based on feedback from users.
